Effective Ways To Generate Leads For Your Accounting Practice
All types of businesses require accounting professionals to manage their accounts and assist them in filing taxes. Accountants are always in demand. Given the competition in the market, accountants may find it challenging to generate leads online and offline. There are ways to free you from this dilemma.
Here are some effective ways tipping the scale in your favor
Content Marketing
- Find a topic that will be very useful to your target market and explain it in very simple terms. Leads are convinced of expertise when someone is able to explain a complicated subject in an understandable way.
- Use infographics to share information on tax statistics and tax mistakes to avoid. You can publish guides, checklists on topics as easy as creating an invoice to filing a tax return. You could also create explainer videos or reels on how your accounting firm is adept at handling auditing and tax filing. Post case studies to demonstrate how you assisted your client to file taxes efficiently and improve productivity.
- Quality content triggers interaction and will get you hot leads
Referrals
- Clients trust referrals. Hearing positive things about your good services has a significant impact on their decision. You can also seek referrals from known lawyers, banks, real estate agents, insurance agents, and others (who need specific services like payroll, tax, and bookkeeping).
- You can also build out specific marketing and sales collateral – emails, one-sheets, social media graphics, infographics, presentations – that can be used to answer referral questions and get a prospect over the line.
- Leave a stack of business or referral cards with your client to hand out to their friends.
SEO
- Search Engine Optimisation is the process of optimizing your website to rank on the “Free” side of Google. It is the single most effective tool for generating online leads. It is also probably one of the single most cost-effective approaches for generating high-quality accounting leads
- Conduct keyword search to help focus your activities around the most viable target search terms. Create content that is very relevant to the keywords you’re trying to rank for (e.g top accountant, best in accounting services, bookkeeping)
PPC campaigns/Google ads
- Google Ads was the go-to online advertising method for many years. It has the ability to target prospects at the precise moment they’re looking for your service. By testing and tracking different creative, targeting, and other settings, many accounting firms are doing well with pay per click campaigns implemented through Google Adwords
Social Media Marketing
- The power of affordable social media advertising to generate qualified leads can’t be overstated. You can make use of Facebook ads with landing pages or websites to optimize for lead generation. Also Linkedin sponsored content is a quick method to increase the lead volume.
- You can also use Organic social media where you can create and share content on social media without paying for advertising. You can have free campaigns using custom hashtags, reply to clients directly and build a community of like-minded individuals who share accounting values.
Targeted Mailing List
- Create a mailing list by collecting emails on your website in exchange for whitepapers, ebooks on accounting. Make sure your content should be well-researched, up to date for the readers to read. You can use email automation tools such as Active Campaign, Hubspot, and Aweber. The aim of your email content should provide value to subscribers and show them how taking the next step and engaging in a conversation with you will move them closer to their goals.
Community outreach
- Participation in local seminars, events, lectures on accounting set doors open for highly qualified leads. Network with people in the same profession. Look for businesses, professionals who offer complementary services to your accounting firm. Community outreach generates leads to a high rate of conversion.
Facebook Group
- Facebook Group is also a good idea, you may consider joining or creating a group focusing on a defined target audience who are interested in Accounting. You can build a community that are sharing the same interests. It’s a strategy that takes some time and effort to get momentum, but once it is up and running, can prove to be very effective.
Testimonials
- Testimonials are a great way to market your brand, product, or service to new clients. Ask your clients to share their experiences. It allows people to view your brand from the perspective of people like them and instills more trust in potential customers.
