Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. We love to share useful content like this with our customer base to help you grow, create and take your business to the next level. If you want to guest post on our blog for the week, reach out to one of our team via the info email.